How We Do It

bjective Marketing

The Method to Our Magic

Start at the Finish Line:

Company Goals

  • Profitability
  • Revenue
  • New Markets
  • Product Launch

Connect Measurable
Marketing Indicators:


  • New Customers
  • Conversions
  • Inquiries
  • Traffic
  • Submissions
  • Retention
  • Lead Volume

Activate The Drivers:


  • Email
  • Social
  • Eventes
  • Webinars
  • Blog
  • Papers & eBooks
  • Newsletters

Fuel the Engine:


  • Content
  • Video
  • Animations
  • Graphics
  • Images
  • Cinemagraphs

We integrate marketing strategy, sales enablement and automation
to build sustainable gains in revenue and profit.

Jonathan Winkel

Jonathan has lead transformative marketing efforts that take companies and brands from stagnant to digital-forward. As the creator of Objective Marketing, Jonathan drives the process and methodology behind marketing brilliance.

Josh Fedeli

Josh helps companies rethink how they connect with their clients and manage their businesses in the rapidly changing digital economy. A whiteboard maestro, he wants to know what your business challenges are, and work with you to solve them.

Jonathan Harrington

Jonathan is our go-to expert in developing content for clients and in-house. He utilizes dynamic tools and programs to create flyers and web graphics to optimize aesthetic. He loves music and is always on the go to a concert or music festival!

Princess Bustos

Princess’ love of design is present in everything she does and touches. She manages and guides the SquareWheel brand online and provides our clients with awesome digital design. She recently went to Canada.


Fisher is a full stack front-end-focused developer that helps our clients unify their message, creative and digital experiences. From speedy page builds to immersive, interactive experiences, Fisher’s got you covered!


When not found in front of her computer generating content and design for SquareWheel, you can find her behind a camera or at a car show wishing she was behind a Type R. and yes, bad kerning is her pet peeve.


Kara loves all things design and photo. She helps with the designs, creating content, and getting tasks done at Squarewheel.


Ever wonder who’s behind the screen liking your posts? That’s Jess! Our go to social media strategist who utilizes multiple platforms to determine what to post, when to post and how to post it.